Armani Beauty Chinese Valentine’s Day
Art direction for Armani Beauty’s Chinese Valentine’s Day campaign. Inspired by the brand’s Vibration pattern, we have created a white neon concept. The neon pattern appears on a background inspired by the different shades of Lip Crescendo, the star lipstick product by Armani Beauty. A graphic, dynamic and modern environment to showcase the brand’s best Valentine’s Day presents.
Art Direction — Vasilisa Ganakova, Lisa Stein
Photography — Paul & Henriette
Set Design — Sébastien Mechilini
Creative Direction — Jean-Baptiste Sinniger
Project with UZIK Agency
2023
Art Direction
