Armani Beauty Chinese Valentine’s Day

Art direction for Armani Beauty’s Chinese Valentine’s Day campaign. Inspired by the brand’s Vibration pattern, we have created a white neon concept. The neon pattern appears on a background inspired by the different shades of Lip Crescendo, the star lipstick product by Armani Beauty. A graphic, dynamic and modern environment to showcase the brand’s best Valentine’s Day presents.

Photography — Paul & Henriette
Art Direction — Vasilisa Ganakova & Lisa Stein
Set Design — Sebastien Michelini
Creative Direction — Jean-Baptiste Sinniger

Project with UZIK Agency


Art Direction