Armani Beauty Chinese Valentine’s Day
Art direction for Armani Beauty’s Chinese Valentine’s Day campaign. Inspired by the brand’s Vibration pattern, we have created a white neon concept. The neon pattern appears on a background inspired by the different shades of Lip Crescendo, the star lipstick product by Armani Beauty. A graphic, dynamic and modern environment to showcase the brand’s best Valentine’s Day presents.
Photography — Paul & HenrietteArt Direction — Vasilisa Ganakova & Lisa Stein
Set Design — Sebastien Michelini
Creative Direction — Jean-Baptiste Sinniger
Project with UZIK Agency
2023
Art Direction
![](https://freight.cargo.site/t/original/i/20578214901357d5d2d914042ca5f9d321b5c9c9b56311fa21607d29da79b8cc/GA_2023_CVD_LIP_MAESTRO_RVB_45.jpg)
![](https://freight.cargo.site/t/original/i/b58cd0891405505e9bd350089b6c084b8e4c5f98f1448db8e3fa681b64b5da91/GA_2023_CVD_CREMA_NERA_RVB_45.jpg)
![](https://freight.cargo.site/t/original/i/a1c6bc5d6c10a44e000e0e2407f46fd53502a33a621666f41a59efb7d683eecd/GA_2023_CVD_MY_WAY_NACRE_CODE_RVB-copie.jpg)
![](https://freight.cargo.site/t/original/i/6739694aac3d4d526674c7225a872e24b2b94284d47c36ee1f53911113caf4c5/GA_2023_CVD_GIFT_BOX_CLOSED_RVB_45.jpg)
![](https://freight.cargo.site/t/original/i/b3fd2f67849e4956c6dd9d20bae1739fab066c0d1ad0a37cd588e4ba4dc4b204/GA_2023_CVD_CUSHION_VIBRATION_RVB_45.jpg)