Maison Margiela Parent’s Day

Art direction for Maison Margiela Fragrances social media camapaign for Parent’s Day 2023. The visual concept is built around the idea of a family home space, which is animated by children’s paintings. 

These illustrations, all made by children, bring this space to life and fill them with childhood memories. Memories that we can all relate to.

Photography — Anaick Lejart
Art Direction — Vasilisa Ganakova
Set Design — Marine Armandin, Lara Martina, Andra Deligny
Children painting workshop by Andre Deligny
Creative Direction — Jade Lombard, Jean-Baptiste Sinniger

DOP — Pierre Vassal
Project with UZIK Agency


Art Direction