Ruinart Winter Holidays

Art direction for the recent winter festivities campaign for Ruinart. The visuals explore the notion of “Re-craft”, a concept developped by the brand, highlighting sustainable practices in champaign production. In the series, we showcase a winter holiday home gathering with upcycled tableware and decorations, gift wrapping made in the Japanese furoshiki technique.

Art Direction — Vasilisa Ganakova
Photography — Rachelle Simonneau
Set Design — Alison Reid
Furoshiki wrapping design by Oficina Studio

Project with Oficina Studio


Art Direction