Ruinart Winter Holidays
Art direction for the recent winter festivities campaign for Ruinart. The visuals explore the notion of “Re-craft”, a concept developped by the brand, highlighting sustainable practices in champaign production. In the series, we showcase a winter holiday home gathering with upcycled tableware and decorations, gift wrapping made in the Japanese furoshiki technique.
Art Direction — Vasilisa Ganakova
Photography — Rachelle Simonneau Set Design — Alison Reid
Furoshiki wrapping design by Oficina Studio
Project with Oficina Studio
2023
Art Direction
